Jenjit Howard- Momprenuer

Hi, I'm Jet and I created Princess Netta exclusively for my girls and yours.

As a mom of four girls, I realized one day my house was full of pajamas, bedding, and characters that didn't look anything like my girls. Then in the middle of the store, my daughter begged me for a blonde wig so she could be a princess. That was it! I had to do something to change how she viewed what a princess looked like. She was a princess; one with afro puffs, brown skin. I knew I wasn't alone in this struggle, so I created Princess Netta.

It was important to me to create a princess that looked my daughters, and yours- beautiful brown skin, curly hair, and everything else that represents little brown girls, and the princesses they are!

At Princess Netta, our vision and mission are rooted in celebrating the beauty of little brown girls and letting them see themselves just as they are.

So as a mom you can rest, knowing, there's finally a pajama line that celebrates her!

Your Princess is Important to us!

Founded in 2022, our ecommerce store has grown from offering pajamas to a variety of products that promote representation and inspire young minds.

We understand the importance of providing functional, quality, and comfortable products that go beyond just being sleepwear. Our unique and inspiring collection includes blankets, backpacks, and accessories featuring African American princesses, making them a one-of-a-kind must have.

Princess Netta is a black owned, women owned business with a commitment to inclusivity. Our products showcase beautiful designs while serving as a powerful tool for representation. We believe that every child deserves to see themselves reflected in the stories they love, and our products aim to make that a reality.

Through our dedication to diversity, we aim to inspire confidence and empower little brown girls to dream big. By wearing our princess pajamas and accessories, they can embrace their individuality and feel a sense of belonging.

Join us on this journey of celebration and empowerment. Explore our collection of princess pajamas and accessories and let us be a part of your child's magical world.

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